County Kildare Chamber members Leo Nulty Promotions and Frame It Productions teamed up this week to help promote International Women’s Day with 20x20ie


20×20 is about creating a cultural shift in our perception of girls and women in sport. By increasing visibility of women’s sport it will become a greater part of who we are and what we follow. There is already so much to celebrate when it comes to women’s sport in Ireland, but there isn’t enough noise. The initiative seeks to change the subliminal bias in the Irish psyche that exists around girls and boys, or women and men, when it comes to sport. The name of the initiative is shorthand for 20% by 2020, these are the targets they have set:


  • 20% more media coverage of women in sport by the end of 2020
  • 20% more female participation whether at player, coach, referee or administration level by the end of 2020
  • 20% more attendance at women’s games and events by the end of 2020

This isn’t a ‘women for women’ initiative, it’s ‘all of society for all of society’. If sport is good, which we know it to be, then more sport is better. If we all play, we all win.  20×20 is asking all sections of Irish society to show their stripes and pledge one small action to increase the visibility of women’s sport in Ireland because if “she can’t see it, she can’t be it!”


Nicole Drought is Ireland’s top female race driver and 20×20 contacted her, asking he to make a special 20×20 related post on International Women’s Day. Nicole is managed by Leo Nulty Promotions and they turned to Frame It Productions. Incredibly, the Sallins based company managed to turn around this incredible video in just 24 Hours and it has already received massive traction on various social media channels.


“Leo Nulty. It was great when 20×20 got in touch, but the timeline was tight. Thankfully Richie and his team were able to get on it straight away and we were able to post the video on International Women’s Day as requested!”