• PTSB to become new brand name for the bank with new visual identity
• Repositioning reflects PTSB’s ambitions as a full-service personal and
business bank and its focus on changing customer needs
• The introduction of a new customer promise – Altogether More Human
• Largest rebrand in Ireland in 2023 – initial €5 million investment in
rebranding and modernisation programme

Read the full press release :press release doc BRAND